All New Lexus IS250 Launched in Australia

[observer]

Teman2, IS250 ini akan dijual di Australia dengan harga diantara 320i dan 320i Executive-nya BMW, dan diantara A4 2.0 dan A4 TFSI-nya Audi.
Berarti, mungkin harga jatuhnya kurang lebih 500juta. Cukup menarik kalau menurut saya. Bagaimana menurut teman2??


Replacing the Lexus IS200 and IS300

Summary:

All-new Lexus sports sedan with all-alloy dual VVT-i and direct petrol-injection equipped Quad Cam 2.5-litre V6 engine.
Delivers 153kW of power and 252Nm of torque.
Three model line-up: IS250, IS250 Sports and IS250 Sports Luxury.
Six-speed manual transmission in IS250 and IS250 Sports, or six-speed electronically-controlled transmission with sequential paddle-shift feature on all three grades.
ADR 81/01 fuel economy of 9.1 litres/100km (auto) and 9.8 litres/100km (manual).
New chassis package with double-wishbone front suspension, multi-link rear suspension and electric power-assisted rack and pinion steering.
Eight SRS airbags as standard equipment, including driver and front passenger’s knee airbags.
Active safety features include Vehicle Swerve Control (VSC), Electronic Brakeforce Distribution (EBD) and Lexus Brake Assist (BA) on all grades, and Adaptive Front Headlamp System (AFS) on IS250 Sports and IS250 Sports Luxury models.
Highly specified throughout with minimum of 13-speaker audio system with MP3/WMA compatibility.


World firsts include:

twin-chamber front passenger’s SRS airbag
world’s smallest projector-type bi-xenon headlamps
impact-absorbing crash boxes for the main chassis rails
high-durability low-expansion brake hose
smart entry and smart start for entry-level model
light-sabre illuminated meter indicators that appear to project light from the base to the needle tips when the engine starts
sound-absorbing sun visors
integrated navigation electronic control unit and electro-multivision system
multi-function meter switch
energy-saving high-mileage differential oil


All out assault


Lexus has launched an all-new IS250 in an all-out assault on the luxury market. The 2.5-litre Quad Cam V6 IS250 is the first car in this market segment to be offered worldwide as a Lexus.



It replaces both the highly successful IS200 and IS300 models.



The Lexus ES300 will also be discontinued, confirming the entire Lexus range as either rear-wheel-drive or all-wheel-drive.



The IS250 is a wheels-up redevelopment with new chassis, styling, engine and drivetrain and a complete commitment to Lexus’ quality covenant.



It meets 500 key criteria for design, build quality and customer acceptance to qualify for Lexus’ status.



Lexus’ global plans for the new IS series are well in excess of the average 23,000/year production currently undertaken.



The IS250 engine develops 153kW of power and 252Nm of torque, driven through six-speed transmissions, either manual or sequential automatic.



It is also more fuel-efficient than the 2.0-litre and 3.0-litre engines it replaces.



Lexus IS250 will be available in three configurations: IS250, IS250 Sports and IS250 Sports Luxury, each with increasing levels of specification for customers’ requirements.



The IS250 introduces 13 world-first technologies.



It has the world’s first twin-chamber front passenger SRS airbag intended to offer more specific occupant protection.



It also establishes global firsts in electronics, active safety and noise attenuation.



IS250 has been priced substantially below the IS300 and within the range of the IS200.



The recommended retail price of the IS250 is $53,890*, well under the luxury car tax threshold of $57,009.



“IS250 enters the prestige and luxury market at a time of intense change,” Lexus Australia divisional manager Scott Grant said.



“Two of its major rivals have launched new vehicles this year.



“To compete, it has had to establish high standards in styling, dynamics and most importantly in customers’ perception of quality.”



Pre-launch testing amongst potential buyers globally had been most positive.



“The first-generation IS Line did a lot to establish Lexus and to provide a springboard for owners to move up through the Lexus range,” Mr Grant said.



“The new IS series will both be a springboard and a destination in its own right.



“For many people there will be no reason to move elsewhere.”



*Recommended retail price excludes dealer delivery costs, government and statutory charges, and optional extras.



Lexus IS has three grade strategy

Lexus has launched its new IS Line with a three-grade strategy to meet customer needs across both the prestige and luxury markets.



All three vehicles share Lexus’ Smart Entry electronic key and Push Button Start system, and each is easily differentiated both in exterior styling and in specification.



IS250 has 16-inch alloy wheels, IS250 Sports has 18-inch alloy wheels and IS250 Sports Luxury has 17-inch alloy wheels.



Both IS250 Sports and IS250 Sports Luxury have different tyre sizes front to rear to maximise traction and handling.



IS250 and IS250 Sports have a 13-speaker premium audio system.



IS250 Sports Luxury has a 14-speaker Mark Levinson audio system.



IS250 carries specification upon which the other models build.



It comes with Vehicle Swerve Control (VSC) and Traction Control (TRC), and the choice of six-speed manual or six-speed automatic transmission with shift paddles on the steering wheel.



IS250 has premium full-face leather seats. The front seats are equipped with climate-controlled heating and cooling functions.



The only option for IS250 is a moonroof.



IS250 Sports has a purpose-built sports suspension package and is easily identifiable by metallic trim inside and sports pedals and scuff plates.



IS250 Sports has unique, sport-style seats with high-grade Alcantara covering, and seat heating functions.



The steering wheel and seats have a memory function.



Moonroof is standard on the IS250 Sports, as are adaptive high-intensity-discharge (HID) headlamps and foglamps, parking sonar, power tilt and telescopic steering column, three-way memory for driver and passenger front seats, and electro-chromatic mirrors.



The only IS250 Sports option is a combined pack of new-generation DVD, Satellite Navigation, Bluetooth compatibility, Rear View Camera with Rear Guide Assist and a Mark Levinson audio system.



The Mark Levinson has DVD audio and video capability when the vehicle is stationary.



The IS250 Sports Luxury is available only with six-speed automatic transmission.



It has Active Cruise Control, Lexus’ Pre-Collision system, premium full-face leather seats and interior woodgrain. The features available in the IS250 Sports option pack are standard on the IS250 Sports Luxury.



IS250 Establishes strong pricing proposition


Lexus has maintained its status as a strong prestige car market participant by bringing some variants of its new IS250 to market well under the luxury car tax threshold.



The well-equipped luxury Lexus carries a recommended retail price from just $53,890* (for IS250 manual).



That is more than $3000 under the luxury tax threshold, and only 8.9 per cent above the recommended retail price of the equivalent grade of the IS200 it supersedes, which had lower equipment levels.



It is $6010 (11 per cent) less than the equivalent grade of the IS300 it also supersedes, and it contains more specification value.



It is well placed against rival brands both in recommended retail price and in specification comparisons.



The IS250 is one of the most completely equipped vehicles in its category. “The IS250 is a triumph in design, specification and price,” Scott Grant, divisional manager, Lexus Australia, said.

“Customer research indicated a far higher expectation of entry price.



“The majority of potential purchasers estimated its starting value well above the luxury tax threshold and closer to vehicles in the $60,000 bracket.”



Mr Grant said it was important to maintain a strong entry price to keep faith with the Lexus covenant of spanning the range of prestige and luxury vehicles.



“Sophisticated engineering and manufacturing techniques have always allowed Lexus to establish a value advantage – and this vehicle is a shining example,” he said.



Three variants of the IS250 are beneath the luxury tax threshold.



Lexus has established an across-the-board additional recommended cost of $2600* for its six-speed automatic transmission models.



The IS250 six-speed automatic has a recommended retail price of $56,490*. The only option available on the IS250 is a factory-fitted moonroof at a recommended price of $1500*.



Lexus IS250 Sports carries a recommended retail price of $67,400* for the manual transmission variant and $70,000* for the automatic.



Standard equipment on this model includes 18-inch alloy wheels, sports suspension, adaptive HID headlamps, moonroof and sports pedals.



IS250 Sports Luxury’s recommended price is $78,500*.



An optional luxury pack for the IS250 Sports is expected to be a popular choice.



It combines the sports model with luxury items, including new-generation Sat Nav, Bluetooth, Rear View Camera with Rear Guide Assist and a Mark Levinson 14-speaker audio system with DVD audio and video compatibility when stationary.



IS250 Sports plus option has a recommended retail price of $74,000* for the manual transmission model and $76,600* for the automatic.



According to Mr Grant, the IS250 Sports is readily recognisable as a sports vehicle while IS250 Sports Luxury, with its rich timber interior trim, exudes luxury.



“The Lexus IS250 range provides a logical progression to the GS Line which starts at a recommended retail of $95,000*,” Mr Grant said.



“Only the RX330 SUV at $73,200* now sits within the linear pricing structure of Lexus models.”

Mr Grant said a major Lexus advantage was its adherence to a minimum-options policy.



“The features policy for IS250 is very clear in the high levels of standard specification which are included within the recommended retail price,” he said.



“It's very easy for purchasers within the prestige and luxury category to find themselves faced with substantial additional costs to bring rival vehicles up to Lexus specification.”

[DigitALL]

Kalo dijual di Indo belum tentu bisa laku tuh. Orang sini kan lebih brand minded, dengan money 500jt pasti larinya ke produsen mobil Eropa spt Mercy, BMW atau Audi.

Mungkin hanya sebagian orang yang ngerti saja akan membeli Lexus.

[observer]

Oya, dari beberapa review majalah luar yang saya baca, mobil ini ada beberapa kelemahan:
1 Ruang kaki belakang sempit;
2 Suspensi agak keras
3 Road noise agak berisik