Toyota sedang mengalami ujian berat - PART 01
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http://english.cri.cn/7146/2010/03/12/164s556166.htm
Toyota's Sales Plunge in Chinese Market
2010-03-13 10:17:54
Toyota used to impress Chinese customers with its good quality. But now this is changing in the wake of the company's spate of vehicle recalls. As a result, Toyota dealers in China are seeing their sales plummet.
Let's take a closer look with reporter Liu Min.
Reporter:
In early January, those who purchased a new Toyota RAV4 compact SUV from dealers in China and wanted to drive their vehicles home the same day had to fork over a pickup fee of as much as 8 to 10 thousand yuan.
But at the end of the month, the price of the vehicle dropped abruptly following the carmaker's recall announcement and there is no need to pay for the pick-up fee.
A Toyota dealer says:
"We have plenty of stock now that customers no longer need to wait. Plus, we are offering a discount of 8 to 10 thousand yuan."
The odd thing now is that customers can find other brand models like Buick and Skoda under some dealers' Toyota signs at auto marketplaces.
One dealer says:
"That's because our Toyota's sales dropped too much, so we have changed our marketing strategy."
Within two months, local dealers in Beijing reduced the price of a RAV4 by 20 thousand yuan. This month, they are also giving a 20 to 25 thousand yuan discount on Toyota's newly launched Crown to win over Chinese customers. And those who purchase a new Camry can receive an 18 thousand yuan discount. But still, Chinese customers remain very cautious about buying Toyota vehicles.
"I'm still concerned. It's not so easy to purchase a car for us. I need to choose one with good quality. Now I'm thinking about Volkswagen."
Toyota sold 709 thousand cars in China last year, with an average of 58 thousand vehicles per month. But this year, its sales in February totaled only 45 thousand.
Guo Yong is Market Information Department Manager at the Beijing Asian Games Auto Trade Center, the largest auto market in Beijing. A survey by his company indicates that fewer car buyers these days are considering Toyota's products.
"There has been a downside impact on car buyers after the recall issue. Our data shows that 20 percent of the customers who wanted to buy Toyota now are looking at other brands."
Toyota's pain could be other automakers' gain. Honda has been the first to take action. Honda Fit and Accord are considered the main competitors of Toyota Vio and Camry. The average prices of the Honda models have jumped by 400 yuan to 5 thousand yuan.
Guo Yong says the best beneficiary in this round of competition is not Japanese cars.
"Toyota's recalls are not only hurting the company itself, but also hurting all Japanese car brands. By contrast, Volkswagen is making more profit out of the chaos."
Volkswagen seems to be quickly capitalizing on Toyota's woes. Shanghai-based Volkswagen sold about 59 thousand cars in February this year, an increase of 38 percent than the same time last year.
Volkswagen is also beating Toyota in the secondhand vehicle market.
Wang Meng is Trade Director of the Beijing Old Vehicle Trade Center.
"Nearly all the car models are seeing a slight rise in price since demand now exceeds supply in the market with only Toyota reducing their prices, an average drop of 3 to 4 percent. Brands like Shanghai and Changchun-based Volkswagen and Shanghai-based GM have all seen an obvious increase in price."
One secondhand car dealer says more people are coming to sell their Toyota cars, although dealers are having second thoughts.
"We used to love buying Toyota cars, but now we are not that impulsive to do so."
While Toyota faces cold reactions in both the new and secondhand auto markets in China, auto industry analysts predict it could take much longer for it to regain its reputation for quality among Chinese customers.
For China Drive, I'm Liu Min.
Toyota's Sales Plunge in Chinese Market
2010-03-13 10:17:54
Toyota used to impress Chinese customers with its good quality. But now this is changing in the wake of the company's spate of vehicle recalls. As a result, Toyota dealers in China are seeing their sales plummet.
Let's take a closer look with reporter Liu Min.
Reporter:
In early January, those who purchased a new Toyota RAV4 compact SUV from dealers in China and wanted to drive their vehicles home the same day had to fork over a pickup fee of as much as 8 to 10 thousand yuan.
But at the end of the month, the price of the vehicle dropped abruptly following the carmaker's recall announcement and there is no need to pay for the pick-up fee.
A Toyota dealer says:
"We have plenty of stock now that customers no longer need to wait. Plus, we are offering a discount of 8 to 10 thousand yuan."
The odd thing now is that customers can find other brand models like Buick and Skoda under some dealers' Toyota signs at auto marketplaces.
One dealer says:
"That's because our Toyota's sales dropped too much, so we have changed our marketing strategy."
Within two months, local dealers in Beijing reduced the price of a RAV4 by 20 thousand yuan. This month, they are also giving a 20 to 25 thousand yuan discount on Toyota's newly launched Crown to win over Chinese customers. And those who purchase a new Camry can receive an 18 thousand yuan discount. But still, Chinese customers remain very cautious about buying Toyota vehicles.
"I'm still concerned. It's not so easy to purchase a car for us. I need to choose one with good quality. Now I'm thinking about Volkswagen."
Toyota sold 709 thousand cars in China last year, with an average of 58 thousand vehicles per month. But this year, its sales in February totaled only 45 thousand.
Guo Yong is Market Information Department Manager at the Beijing Asian Games Auto Trade Center, the largest auto market in Beijing. A survey by his company indicates that fewer car buyers these days are considering Toyota's products.
"There has been a downside impact on car buyers after the recall issue. Our data shows that 20 percent of the customers who wanted to buy Toyota now are looking at other brands."
Toyota's pain could be other automakers' gain. Honda has been the first to take action. Honda Fit and Accord are considered the main competitors of Toyota Vio and Camry. The average prices of the Honda models have jumped by 400 yuan to 5 thousand yuan.
Guo Yong says the best beneficiary in this round of competition is not Japanese cars.
"Toyota's recalls are not only hurting the company itself, but also hurting all Japanese car brands. By contrast, Volkswagen is making more profit out of the chaos."
Volkswagen seems to be quickly capitalizing on Toyota's woes. Shanghai-based Volkswagen sold about 59 thousand cars in February this year, an increase of 38 percent than the same time last year.
Volkswagen is also beating Toyota in the secondhand vehicle market.
Wang Meng is Trade Director of the Beijing Old Vehicle Trade Center.
"Nearly all the car models are seeing a slight rise in price since demand now exceeds supply in the market with only Toyota reducing their prices, an average drop of 3 to 4 percent. Brands like Shanghai and Changchun-based Volkswagen and Shanghai-based GM have all seen an obvious increase in price."
One secondhand car dealer says more people are coming to sell their Toyota cars, although dealers are having second thoughts.
"We used to love buying Toyota cars, but now we are not that impulsive to do so."
While Toyota faces cold reactions in both the new and secondhand auto markets in China, auto industry analysts predict it could take much longer for it to regain its reputation for quality among Chinese customers.
For China Drive, I'm Liu Min.
TOYOTA : The One You Ought To Avoid
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Re: Toyota sedang mengalami ujian berat
http://www.chinacartimes.com/2010/03/03 ... vers-rise/
Insurance premiums for Chinese Toyota drivers rise!
3 March 2010
From the China Daily:
Influenced by the Toyota recall crisis, insurance companies in China have raised premium rates for the Japanese carmaker’s most products, Changsha Evening News reported on Tuesday.
A Toyota car owner who seeks to renew his vehicle insurance told a reporter that he found premium rates given by the insurers he contacted have obviously risen.
One anonymous business manager from China Pacific Insurance told reporter in private that major insurance companies raised the prices for almost all Toyota models, some as high as 40 percent.
In more developed insurance markets, the common practice is that premiums for different models vary, so insurers need to have a firm grasp on automobiles’ safety performances and maintenance costs in order to fix a price for its policies.
In the Toyota recall case, American insurers were the first to publicize the vehicles’ safety flaws.
China’s vehicle insurance industry, which has been caught in a price war, still has a long way to go in developing similarly advanced system, Luo Zhongmin, chairman of the Insurance Institute of China, pointed out.
Insurance premiums for Chinese Toyota drivers rise!
3 March 2010
From the China Daily:
Influenced by the Toyota recall crisis, insurance companies in China have raised premium rates for the Japanese carmaker’s most products, Changsha Evening News reported on Tuesday.
A Toyota car owner who seeks to renew his vehicle insurance told a reporter that he found premium rates given by the insurers he contacted have obviously risen.
One anonymous business manager from China Pacific Insurance told reporter in private that major insurance companies raised the prices for almost all Toyota models, some as high as 40 percent.
In more developed insurance markets, the common practice is that premiums for different models vary, so insurers need to have a firm grasp on automobiles’ safety performances and maintenance costs in order to fix a price for its policies.
In the Toyota recall case, American insurers were the first to publicize the vehicles’ safety flaws.
China’s vehicle insurance industry, which has been caught in a price war, still has a long way to go in developing similarly advanced system, Luo Zhongmin, chairman of the Insurance Institute of China, pointed out.
TOYOTA : The One You Ought To Avoid
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Re: Toyota sedang mengalami ujian berat
http://www.cbc.ca/canada/story/2010/04/ ... ml?ref=rss
Toyota problems surfaced in 2004: documents
A lawsuit against Toyota Canada has exposed new evidence the embattled carmaker was well aware of problems with automatic transmissions in Lexus, Camry, Sienna and Highlander vehicles as early as 2004, CBC News has learned.
The statement of claim, filed in Ontario Superior Court by a Toronto woman who was injured in an accelerator-related car crash in 2005, reveals Toyota was scrambling at the time to upgrade software to fix mysterious accelerator problems including "lurching," "jerking," and "hesitation."
Karen and Maurice Stekel of Toronto believe Toyota knew about problems with Lexus vehicles and failed to warn customers or issue a recall. (CBC)
"It's to the point where he gets whiplash from the vehicle," states one customer complaint documented in the lawsuit, which heads to court Tuesday.
The lawsuit highlights complaints raised five years before Toyota's current woes. In August 2009, Toyota Motor Company of Japan recalled millions of Toyota and Lexus vehicles world wide amidst growing complaints of mysterious cases of rapid-acceleration and sticking gas pedals.
The accident at the heart of the Toronto lawsuit landed Karen Stekel in hospital in April 2005. She and her husband, Maurice, are suing Toyota Canada, and Scarborough Lexus, for more than $1 million for the pain, friction burns, bruising and complications that continue to plague her.
"I don't know how it happened," says Karen Stekel, recalling the crash, which happened near her winter home in Aventura, Fla., north of Miami. "I put my foot on the accelerator, and I flew. I went into the tree, the car was totalled. I was extracted on a back board, with a neck brace."
The Stekels claim Toyota knew about problems with their car  the 2004 Lexus ES 330 model  and problems involving other Lexus vehicles, and that it failed to warn customers or issue a recall.
Maurice Stekel says he noticed problems with his car on the day he leased it, in June 2004.
"As I drove off the lot, I turned the corner and then I noticed that the car seemed to hesitate and then would lurch forward," he says.
Toyota service records show he returned the car four separate times to complain about "hesitation" and problems with the accelerator.
"They should have taken the car back," he says.
Toyota Canada has been forced to produce reams of internal documents in response to the Stekels' four-year court fight. Among the materials are more than a dozen complaints from 2004 from other owners of the same Lexus ES model who reported everything from "hesitation when accelerating" at low speeds to "whiplash," "lurching" and unexplained "jerking."
In May 2004, Toyota Canada's Lexus Division launched an investigation into what they termed "shift shock," flagging it as "one of [their] Top 10 concerns." Their report concludes they did not think "transmission shift quality on the ES 330 is acceptable for the Canadian market."
The next month, documents show, officials from Toyota Motor Corp. in Japan held a series of technical meetings. They, too, identified as a "product issue" the shift quality of five-speed automatic transmissions not just in Lexus, but in Camry, Sienna and Highlander models as well.
Toyota Canada has refused CBC's multiple requests for an interview. On Friday, a media-relations spokesperson sent a short email:
"We do not believe it is appropriate for us to comment on matters before the courts. We are defending this action vigorously and are confident this claim will be judged on its merits."
Toyota Canada has filed a statement of defence, which rejects the Stekels' claims and instead blames Karen Stekel for either driver error, or being drunk or on drugs while behind the wheel.
Toyota documents show that in the summer of 2004, Lexus dealerships found themselves fending off growing numbers of angry customers demanding their money back over accelerator/transmission problems. High-level Toyota engineers and executives gathered for their "North American Technical Service Strategy Meetings" and reported it had become "franchise-threatening" for dealerships.
"These dealers are shielding us from many complaints and buybacks with some hope that we are going to make an improvement soon," the minutes from those meetings state. "If they stop trying to take care of customers complaining, the numbers of complaints/buybacks will be astronomical."
Toyota tried multiple times to fix the accelerator/transmission issues with new software, but failed on several upgrades to find a way to permanently correct the problem, the documents show.
"Toyota has never accepted what happened to her [Karen Stekel], and they're litigating this case quite vigorously," says Ted Charney, Karen Stekel's lawyer.
He hopes that in light of all the recent attention on Toyota's recalls over faulty floor mats and sticky accelerators, the company may reconsider its position.
"Karen is so outraged by all the new information that has come forward which, in her view, vindicates what she's always felt happened to her in this case."
Before Stekel's crash, Lexus mechanics in Toronto did find evidence of "shift shock" as they tried to fix the Stekels' car in early 2005.
Assured it had been dealt with, the Stekels drove the car to Florida just two months before the crash.
Toyota Canada hired an investigator to assess the transmission and computer of the Stekels' now-destroyed Lexus, but the company has refused to produce the findings.
The Stekels' lawyers will be in court Tuesday in Toronto, seeking to expand their claim to include the manufacturer, Toyota Japan, and to seek additional punitive damages.
The Stekels' lawyer has asked Toyota Canada directly why there was never a recall of the Lexus acknowledging country-wide complaints of hesitation and lurching.
"It's not a safety issue," Roger Ebanks, the 2004 national manager of technical operations for Toyota Canada, has replied, according to the documents.
Toyota problems surfaced in 2004: documents
A lawsuit against Toyota Canada has exposed new evidence the embattled carmaker was well aware of problems with automatic transmissions in Lexus, Camry, Sienna and Highlander vehicles as early as 2004, CBC News has learned.
The statement of claim, filed in Ontario Superior Court by a Toronto woman who was injured in an accelerator-related car crash in 2005, reveals Toyota was scrambling at the time to upgrade software to fix mysterious accelerator problems including "lurching," "jerking," and "hesitation."
Karen and Maurice Stekel of Toronto believe Toyota knew about problems with Lexus vehicles and failed to warn customers or issue a recall. (CBC)
"It's to the point where he gets whiplash from the vehicle," states one customer complaint documented in the lawsuit, which heads to court Tuesday.
The lawsuit highlights complaints raised five years before Toyota's current woes. In August 2009, Toyota Motor Company of Japan recalled millions of Toyota and Lexus vehicles world wide amidst growing complaints of mysterious cases of rapid-acceleration and sticking gas pedals.
The accident at the heart of the Toronto lawsuit landed Karen Stekel in hospital in April 2005. She and her husband, Maurice, are suing Toyota Canada, and Scarborough Lexus, for more than $1 million for the pain, friction burns, bruising and complications that continue to plague her.
"I don't know how it happened," says Karen Stekel, recalling the crash, which happened near her winter home in Aventura, Fla., north of Miami. "I put my foot on the accelerator, and I flew. I went into the tree, the car was totalled. I was extracted on a back board, with a neck brace."
The Stekels claim Toyota knew about problems with their car  the 2004 Lexus ES 330 model  and problems involving other Lexus vehicles, and that it failed to warn customers or issue a recall.
Maurice Stekel says he noticed problems with his car on the day he leased it, in June 2004.
"As I drove off the lot, I turned the corner and then I noticed that the car seemed to hesitate and then would lurch forward," he says.
Toyota service records show he returned the car four separate times to complain about "hesitation" and problems with the accelerator.
"They should have taken the car back," he says.
Toyota Canada has been forced to produce reams of internal documents in response to the Stekels' four-year court fight. Among the materials are more than a dozen complaints from 2004 from other owners of the same Lexus ES model who reported everything from "hesitation when accelerating" at low speeds to "whiplash," "lurching" and unexplained "jerking."
In May 2004, Toyota Canada's Lexus Division launched an investigation into what they termed "shift shock," flagging it as "one of [their] Top 10 concerns." Their report concludes they did not think "transmission shift quality on the ES 330 is acceptable for the Canadian market."
The next month, documents show, officials from Toyota Motor Corp. in Japan held a series of technical meetings. They, too, identified as a "product issue" the shift quality of five-speed automatic transmissions not just in Lexus, but in Camry, Sienna and Highlander models as well.
Toyota Canada has refused CBC's multiple requests for an interview. On Friday, a media-relations spokesperson sent a short email:
"We do not believe it is appropriate for us to comment on matters before the courts. We are defending this action vigorously and are confident this claim will be judged on its merits."
Toyota Canada has filed a statement of defence, which rejects the Stekels' claims and instead blames Karen Stekel for either driver error, or being drunk or on drugs while behind the wheel.
Toyota documents show that in the summer of 2004, Lexus dealerships found themselves fending off growing numbers of angry customers demanding their money back over accelerator/transmission problems. High-level Toyota engineers and executives gathered for their "North American Technical Service Strategy Meetings" and reported it had become "franchise-threatening" for dealerships.
"These dealers are shielding us from many complaints and buybacks with some hope that we are going to make an improvement soon," the minutes from those meetings state. "If they stop trying to take care of customers complaining, the numbers of complaints/buybacks will be astronomical."
Toyota tried multiple times to fix the accelerator/transmission issues with new software, but failed on several upgrades to find a way to permanently correct the problem, the documents show.
"Toyota has never accepted what happened to her [Karen Stekel], and they're litigating this case quite vigorously," says Ted Charney, Karen Stekel's lawyer.
He hopes that in light of all the recent attention on Toyota's recalls over faulty floor mats and sticky accelerators, the company may reconsider its position.
"Karen is so outraged by all the new information that has come forward which, in her view, vindicates what she's always felt happened to her in this case."
Before Stekel's crash, Lexus mechanics in Toronto did find evidence of "shift shock" as they tried to fix the Stekels' car in early 2005.
Assured it had been dealt with, the Stekels drove the car to Florida just two months before the crash.
Toyota Canada hired an investigator to assess the transmission and computer of the Stekels' now-destroyed Lexus, but the company has refused to produce the findings.
The Stekels' lawyers will be in court Tuesday in Toronto, seeking to expand their claim to include the manufacturer, Toyota Japan, and to seek additional punitive damages.
The Stekels' lawyer has asked Toyota Canada directly why there was never a recall of the Lexus acknowledging country-wide complaints of hesitation and lurching.
"It's not a safety issue," Roger Ebanks, the 2004 national manager of technical operations for Toyota Canada, has replied, according to the documents.
TOYOTA : The One You Ought To Avoid
Re: Toyota sedang mengalami ujian berat
http://blogs.cars.com/kickingtires/2010 ... -2010.html
Top 10 Best-Selling Cars: March 2010
* Ford F-Series: 42,514
* Toyota Camry: 36,623
* Toyota Corolla: 29,623
* Chevrolet Silverado: 29,886
* Honda Accord: 29,120 (2,587 Crosstours)
* Toyota RAV4: 25,781
* Nissan Altima: 24,649
* Ford Fusion: 22,773
* Honda Civic: 22,463
* Ford Focus: 19,500

Top 10 Best-Selling Cars: March 2010
* Ford F-Series: 42,514
* Toyota Camry: 36,623
* Toyota Corolla: 29,623
* Chevrolet Silverado: 29,886
* Honda Accord: 29,120 (2,587 Crosstours)
* Toyota RAV4: 25,781
* Nissan Altima: 24,649
* Ford Fusion: 22,773
* Honda Civic: 22,463
* Ford Focus: 19,500


Re: Toyota sedang mengalami ujian berat
toyotaman wrote:http://english.cri.cn/7146/2010/03/12/164s556166.htm
Toyota's Sales Plunge in Chinese Market
2010-03-13 10:17:54
Toyota used to impress Chinese customers with its good quality. But now this is changing in the wake of the company's spate of vehicle recalls. As a result, Toyota dealers in China are seeing their sales plummet.


http://www.marketwatch.com/story/toyota ... 2010-04-01
Toyota China sales reportedly up 33% in March
LOS ANGELES (MarketWatch) April 1, 2010 -- Toyota Motor Corp.'s /quotes/comstock/!7203 (JP:7203 3,705, +15.00, +0.41%) /quotes/comstock/13*!tm/quotes/nls/tm (TM 79.92, +0.44, +0.55%) auto sales in China rose 33% from a year earlier, according to a report Friday citing the company's Chinese unit. However, the Nikkei business daily report added that, in spite of price cuts, the growth was weaker than that of other auto producers, adding that Ford Motor Co.'s /quotes/comstock/13*!f/quotes/nls/f (F 12.72, +0.09, +0.71%) are up 84% year-to-date, while Toyota's gained 39%. Toyota cut sticker prices amid Chinese media criticism for its RAV4 sport utility vehicle recall announced in January, the report said.
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Re: Toyota sedang mengalami ujian berat
dijual dijual kamus nya.... murah pakk cuman ceban koq.... beli 10 gratis 1....
numpang lewat aja....


Re: Toyota sedang mengalami ujian berat
Gratis 1 stensilanDOHC wrote:dijual dijual kamus nya.... murah pakk cuman ceban koq.... beli 10 gratis 1....

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Re: Toyota sedang mengalami ujian berat
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April 8, 2010, 5:00PM EST
Toyota Was in Denial. How About You?
How about you fortunerman ? Are you in denial too ? Read on.
A failure to deal with obvious problems was its biggest problem. But instead of just shaking your head, take a look at your own company
By Richard Tedlow
In the past weeks we have learned two things about Toyota. First, when it comes to crisis management, the company stinks. Second, when it comes to manufacturing automobiles, Toyota isn't what it was cracked up to be.
It is that second item that came as the real shocker. Anyone questioning this company's level of quality a year ago would have had difficulty finding an audience. But today, Toyota finds itself having to recall more than 8 million vehicles, and it may soon have to pay the maximum fine the U.S. Transportation Dept. can levy for concealing safety information. As you surely know, a wide array of Toyota's vehicles must undergo repairs for a potentially deadly accelerator problem. Indeed, it has already cost lives.
Manufacturing defects can crop up at the best of companies. And Toyota was certainly counted among the best of the best. Anyone still interested in reading about the company's vaunted production system can go buy a book like The Toyota Way or The Machine that Changed the World. But evidence is starting to indicate that we were living in a "Toyota reputation bubble," comparable in its own way to the dot-com and housing bubbles.
In 2005, Toyota recalled more vehicles in the U.S. than it sold. Worldwide, nearly 1.5 million Toyota vehicles were recalled the following year. Why was there not a spate of articles about Toyota no longer being the company people thought it was?
Outsiders writing about Toyota fell victim to what John Kenneth Galbraith many years ago called the conventional wisdom. We all saw Toyota through the prism of its supposed manufacturing superiority, a prism that distorted reality. When the accelerator recalls were followed by Prius recalls over faulty brakes, the jig should have been up. But to this day I know people who do not plan to take recalled Toyotas back to the dealer.
They are still in denial.
Evidence of trouble was available to Toyota long before American consumers were told. The gas-pedal problem appeared in Europe a year before it started causing accidents in the U.S., as the company's brass knew full well. Acknowledging as much in congressional testimony, Toyota's top U.S. executive, Yoshimi Inaba, characterized the company's response this way: "We did not hide it. But it was not properly shared." What on earth were they thinking? Did they believe that the failure of this most public of products would pass by unnoticed?
I believe I know the answers to these questions. Toyota's top people were in denial, just as the public was. By denial, I mean that they stopped being honest with one another. And they stopped being honest with themselves. If Toyota's products were as fatally flawed as they were, that would be too awful to be true. Therefore, the awful truth was brushed away. I've seen this happen in so many companies that I was compelled to write a book about it.
There's a highly valuable lesson for all businesspeople in the tragedy at Toyota: If denial can destroy the reputation of a company that was once so admired, it can destroy the reputation of your company, too. Unfortunately, organizations (and people) that are in denial have a hard time seeing through their own smokescreens. Here are some questions you should ask yourself to help you avoid Toyota's fate:
• What happens to the bearer of bad news? Does your company shoot the messenger rather than heed the message? There are indications that this may have been the case at Toyota.
• Do the real issues of the day only come up in the hallways after meetings are finished?
• Are you trash-talking your competitors' products? If so, how sure are you that yours are superior?
• Is your company building a new large headquarters to celebrate itself? There is some evidence of the "edifice complex" at Toyota.
• Would you rather be conventionally wrong or unconventionally right? Toyota's top people chose the former.
If your answers to these questions make you a bit uneasy, think about how Toyota President Akio Toyoda must be feeling right about now.
Richard Tedlow is a professor at Harvard Business School and the author of Denial: Why Business Leaders Fail to Look Facts in the Face.
April 8, 2010, 5:00PM EST
Toyota Was in Denial. How About You?
How about you fortunerman ? Are you in denial too ? Read on.
A failure to deal with obvious problems was its biggest problem. But instead of just shaking your head, take a look at your own company
By Richard Tedlow
In the past weeks we have learned two things about Toyota. First, when it comes to crisis management, the company stinks. Second, when it comes to manufacturing automobiles, Toyota isn't what it was cracked up to be.
It is that second item that came as the real shocker. Anyone questioning this company's level of quality a year ago would have had difficulty finding an audience. But today, Toyota finds itself having to recall more than 8 million vehicles, and it may soon have to pay the maximum fine the U.S. Transportation Dept. can levy for concealing safety information. As you surely know, a wide array of Toyota's vehicles must undergo repairs for a potentially deadly accelerator problem. Indeed, it has already cost lives.
Manufacturing defects can crop up at the best of companies. And Toyota was certainly counted among the best of the best. Anyone still interested in reading about the company's vaunted production system can go buy a book like The Toyota Way or The Machine that Changed the World. But evidence is starting to indicate that we were living in a "Toyota reputation bubble," comparable in its own way to the dot-com and housing bubbles.
In 2005, Toyota recalled more vehicles in the U.S. than it sold. Worldwide, nearly 1.5 million Toyota vehicles were recalled the following year. Why was there not a spate of articles about Toyota no longer being the company people thought it was?
Outsiders writing about Toyota fell victim to what John Kenneth Galbraith many years ago called the conventional wisdom. We all saw Toyota through the prism of its supposed manufacturing superiority, a prism that distorted reality. When the accelerator recalls were followed by Prius recalls over faulty brakes, the jig should have been up. But to this day I know people who do not plan to take recalled Toyotas back to the dealer.
They are still in denial.
Evidence of trouble was available to Toyota long before American consumers were told. The gas-pedal problem appeared in Europe a year before it started causing accidents in the U.S., as the company's brass knew full well. Acknowledging as much in congressional testimony, Toyota's top U.S. executive, Yoshimi Inaba, characterized the company's response this way: "We did not hide it. But it was not properly shared." What on earth were they thinking? Did they believe that the failure of this most public of products would pass by unnoticed?
I believe I know the answers to these questions. Toyota's top people were in denial, just as the public was. By denial, I mean that they stopped being honest with one another. And they stopped being honest with themselves. If Toyota's products were as fatally flawed as they were, that would be too awful to be true. Therefore, the awful truth was brushed away. I've seen this happen in so many companies that I was compelled to write a book about it.
There's a highly valuable lesson for all businesspeople in the tragedy at Toyota: If denial can destroy the reputation of a company that was once so admired, it can destroy the reputation of your company, too. Unfortunately, organizations (and people) that are in denial have a hard time seeing through their own smokescreens. Here are some questions you should ask yourself to help you avoid Toyota's fate:
• What happens to the bearer of bad news? Does your company shoot the messenger rather than heed the message? There are indications that this may have been the case at Toyota.
• Do the real issues of the day only come up in the hallways after meetings are finished?
• Are you trash-talking your competitors' products? If so, how sure are you that yours are superior?
• Is your company building a new large headquarters to celebrate itself? There is some evidence of the "edifice complex" at Toyota.
• Would you rather be conventionally wrong or unconventionally right? Toyota's top people chose the former.
If your answers to these questions make you a bit uneasy, think about how Toyota President Akio Toyoda must be feeling right about now.
Richard Tedlow is a professor at Harvard Business School and the author of Denial: Why Business Leaders Fail to Look Facts in the Face.
TOYOTA : The One You Ought To Avoid
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Re: Toyota sedang mengalami ujian berat
bwakakakakak......maskopat wrote:harre gene masih stensilan...?????



iya nih oom FM ga up to date ah.....

.........


Re: Toyota sedang mengalami ujian berat
FortunerMan wrote:toyotaman wrote:http://english.cri.cn/7146/2010/03/12/164s556166.htm
Toyota's Sales Plunge in Chinese Market
2010-03-13 10:17:54
Toyota used to impress Chinese customers with its good quality. But now this is changing in the wake of the company's spate of vehicle recalls. As a result, Toyota dealers in China are seeing their sales plummet.![]()
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http://www.marketwatch.com/story/toyota ... 2010-04-01
Toyota China sales reportedly up 33% in March
LOS ANGELES (MarketWatch) April 1, 2010 -- Toyota Motor Corp.'s /quotes/comstock/!7203 (JP:7203 3,705, +15.00, +0.41%) /quotes/comstock/13*!tm/quotes/nls/tm (TM 79.92, +0.44, +0.55%) auto sales in China rose 33% from a year earlier, according to a report Friday citing the company's Chinese unit. However, the Nikkei business daily report added that, in spite of price cuts, the growth was weaker than that of other auto producers, adding that Ford Motor Co.'s /quotes/comstock/13*!f/quotes/nls/f (F 12.72, +0.09, +0.71%) are up 84% year-to-date, while Toyota's gained 39%. Toyota cut sticker prices amid Chinese media criticism for its RAV4 sport utility vehicle recall announced in January, the report said.



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Re: Toyota sedang mengalami ujian berat
toyotaman wrote: Toyota initially did not inspect the vehicle. It was only after Tang's attorney enlisted congressional investigators to contact the Department of Transportation that the inspection was scheduled.
At a sophisticated Toyota facility in Orange County, a large team of company technicians spent nearly seven hours going over the vehicle. Two federal safety investigators flew in from Washington to oversee the inspection. They were joined by an automotive electronics expert hired by Tang's attorney.
Near the near the end of the day, the Toyota technicians acknowledged a major error.

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Re: Toyota sedang mengalami ujian berat
http://www.washingtonpost.com/wp-dyn/co ... s_business
If not for statutory cap, Toyota would face civil penalties of $13.8 billion
By Peter Whoriskey
Washington Post Staff Writer
Saturday, April 10, 2010
If not for statutory limits, Toyota would be subject to civil penalties of $13.8 billion for waiting to notify federal regulators of a sticky pedal defect, the National Highway Traffic Safety Administration told the automaker in a letter.
The regulators announced this week that they are seeking to fine the automaker only a small fraction of that amount, or $16.4 million, the highest possible penalty under the law.
"The gravity of Toyota's apparent violations is severe and potentially life-threatening," NHTSA chief counsel O. Kevin Vincent wrote to Toyota in a letter dated April 5. "The result of these decisions by Toyota was to expose millions of American drivers, passengers and pedestrians to the dangers of driving with a defective accelerator pedal."
Under the law, the penalty for failing to notify regulators of a safety defect is $6,000 a car. Toyota had to recall 2.3 million for the sticky pedal.
If not for the cap, that could have subjected the automaker to the $13.8 billion in fines. Among the reforms being proposed as a result of the Toyota controversy is a proposal to lift that limit.
The government continues to investigate how the automaker has handled years of complaints that its cars sometimes accelerate out of control and, if other violations are found, could seek to further penalize the company.
But the larger financial burdens for the company will probably arise as the courts weigh claims from people who say they were injured as a result of defects that have led the company to recall millions of cars.
On Friday, a panel of judges selected a federal court in Southern California as the venue in which to consolidate dozens of lawsuits against the company.
More than 130 lawsuits are filed by Toyota owners who say their vehicles dropped in value after the recalls. At least 100 other lawsuits seek damages from Toyota for injuries or deaths caused by sudden acceleration.
If not for statutory cap, Toyota would face civil penalties of $13.8 billion
By Peter Whoriskey
Washington Post Staff Writer
Saturday, April 10, 2010
If not for statutory limits, Toyota would be subject to civil penalties of $13.8 billion for waiting to notify federal regulators of a sticky pedal defect, the National Highway Traffic Safety Administration told the automaker in a letter.
The regulators announced this week that they are seeking to fine the automaker only a small fraction of that amount, or $16.4 million, the highest possible penalty under the law.
"The gravity of Toyota's apparent violations is severe and potentially life-threatening," NHTSA chief counsel O. Kevin Vincent wrote to Toyota in a letter dated April 5. "The result of these decisions by Toyota was to expose millions of American drivers, passengers and pedestrians to the dangers of driving with a defective accelerator pedal."
Under the law, the penalty for failing to notify regulators of a safety defect is $6,000 a car. Toyota had to recall 2.3 million for the sticky pedal.
If not for the cap, that could have subjected the automaker to the $13.8 billion in fines. Among the reforms being proposed as a result of the Toyota controversy is a proposal to lift that limit.
The government continues to investigate how the automaker has handled years of complaints that its cars sometimes accelerate out of control and, if other violations are found, could seek to further penalize the company.
But the larger financial burdens for the company will probably arise as the courts weigh claims from people who say they were injured as a result of defects that have led the company to recall millions of cars.
On Friday, a panel of judges selected a federal court in Southern California as the venue in which to consolidate dozens of lawsuits against the company.
More than 130 lawsuits are filed by Toyota owners who say their vehicles dropped in value after the recalls. At least 100 other lawsuits seek damages from Toyota for injuries or deaths caused by sudden acceleration.
TOYOTA : The One You Ought To Avoid
Re: Toyota sedang mengalami ujian berat
http://finance.yahoo.com/family-home/ar ... amily-home

Worst-Made Cars on the Road
Four of the seven vehicles on our list of the worst-made cars on the road come from GM brands. And all of the cars on the list -- including Chrysler's Dodge Nitro and Jeep Wrangler -- are made by Detroit's Big Three. Only one car on the list is made by Ford Motor,
...
Cadillac Escalade
Chevrolet Aveo
Chevrolet Colorado
Dodge Nitro
Ford F-250
GMC Canyon
Jeep Wrangler


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- New Member of Mechanic Engineer
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Re: Toyota sedang mengalami ujian berat
datanya toyotaman, sales toyota jatuh dilihat dr awal Jan 10 vs saat ditulis report tsb (mid Mar 10 ?)
datanya FM, sales toyota Mar 10 naik dibanding Mar 09
ada yg aneh?
datanya FM, sales toyota Mar 10 naik dibanding Mar 09
ada yg aneh?

Re: Toyota sedang mengalami ujian berat
Artinya, dibanding waktu yg sama tahun lalu (sebelum ada recall2), sales Toyota malah naik. Gitu aja kok bingung...Captivated wrote:datanya toyotaman, sales toyota jatuh dilihat dr awal Jan 10 vs saat ditulis report tsb (mid Mar 10 ?)
datanya FM, sales toyota Mar 10 naik dibanding Mar 09
ada yg aneh?

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Re: Toyota sedang mengalami ujian berat
ane ga bingung, yg bingung itu ngebandingin data Mar 09-Mar 10 vs Jan 10-Mar10 

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Re: Toyota sedang mengalami ujian berat
mknya gw pengen tau bener gmn respon Toyota... berani berantem di court ga?toyotaman wrote:http://www.washingtonpost.com/wp-dyn/co ... s_business
If not for statutory cap, Toyota would face civil penalties of $13.8 billion
By Peter Whoriskey
Washington Post Staff Writer
Saturday, April 10, 2010
If not for statutory limits, Toyota would be subject to civil penalties of $13.8 billion for waiting to notify federal regulators of a sticky pedal defect, the National Highway Traffic Safety Administration told the automaker in a letter.
The regulators announced this week that they are seeking to fine the automaker only a small fraction of that amount, or $16.4 million, the highest possible penalty under the law.
"The gravity of Toyota's apparent violations is severe and potentially life-threatening," NHTSA chief counsel O. Kevin Vincent wrote to Toyota in a letter dated April 5. "The result of these decisions by Toyota was to expose millions of American drivers, passengers and pedestrians to the dangers of driving with a defective accelerator pedal."
Under the law, the penalty for failing to notify regulators of a safety defect is $6,000 a car. Toyota had to recall 2.3 million for the sticky pedal.
If not for the cap, that could have subjected the automaker to the $13.8 billion in fines. Among the reforms being proposed as a result of the Toyota controversy is a proposal to lift that limit.

ayo dong Toyota, hajar NHTSA!

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Re: Toyota sedang mengalami ujian berat
Are you trash-talking your competitors' products? If so, how sure are you that yours are superior?
FortunerMan wrote:http://finance.yahoo.com/family-home/ar ... amily-homeWorst-Made Cars on the Road
Four of the seven vehicles on our list of the worst-made cars on the road come from GM brands. And all of the cars on the list -- including Chrysler's Dodge Nitro and Jeep Wrangler -- are made by Detroit's Big Three. Only one car on the list is made by Ford Motor,
...
Cadillac Escalade
Chevrolet Aveo
Chevrolet Colorado
Dodge Nitro
Ford F-250
GMC Canyon
Jeep Wrangler![]()
TOYOTA : The One You Ought To Avoid
Re: Toyota sedang mengalami ujian berat
Penjualan otomotif dunia tidak berakhir di Mar10Captivated wrote:ane ga bingung, yg bingung itu ngebandingin data Mar 09-Mar 10 vs Jan 10-Mar10




Masih bingung?

Re: Toyota sedang mengalami ujian berat
toyotaman wrote:Are you trash-talking your competitors' products? If so, how sure are you that yours are superior?
FortunerMan wrote:http://finance.yahoo.com/family-home/ar ... amily-homeWorst-Made Cars on the Road
Four of the seven vehicles on our list of the worst-made cars on the road come from GM brands. And all of the cars on the list -- including Chrysler's Dodge Nitro and Jeep Wrangler -- are made by Detroit's Big Three. Only one car on the list is made by Ford Motor,
...
Cadillac Escalade
Chevrolet Aveo
Chevrolet Colorado
Dodge Nitro
Ford F-250
GMC Canyon
Jeep Wrangler![]()



Yg spesial bikin klonengan pengecut untuk thread Toyota siapa?


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Re: Toyota sedang mengalami ujian berat
But today, Toyota finds itself having to recall more than 8 million vehicles
THE FUTURE IS MORE IMPORTANT THAN THE PAST !!!!
THE FUTURE IS MORE IMPORTANT THAN THE PAST !!!!
FortunerMan wrote:http://finance.yahoo.com/family-home/ar ... amily-homeWorst-Made Cars on the Road
Four of the seven vehicles on our list of the worst-made cars on the road come from GM brands. And all of the cars on the list -- including Chrysler's Dodge Nitro and Jeep Wrangler -- are made by Detroit's Big Three. Only one car on the list is made by Ford Motor,
...
Cadillac Escalade
Chevrolet Aveo
Chevrolet Colorado
Dodge Nitro
Ford F-250
GMC Canyon
Jeep Wrangler![]()
TOYOTA : The One You Ought To Avoid
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Re: Toyota sedang mengalami ujian berat
klonengan ini maksudnya yang bunyi2 kayak lonceng ya? neng neng neng... neng temenin abang yuk... 

Dark Brownies with Cappuccino
Red and Gold
Lime Green
Red and Gold
Lime Green
Re: Toyota sedang mengalami ujian berat
Tidak ada yg tau the futuretoyotaman wrote:But today, Toyota finds itself having to recall more than 8 million vehicles
THE FUTURE IS MORE IMPORTANT THAN THE PAST !!!!



http://blogs.cars.com/kickingtires/2010 ... -2010.html
USA Top 10 Best-Selling Cars: March 2010
* Ford F-Series: 42,514
* Toyota Camry: 36,623
* Toyota Corolla: 29,623
* Chevrolet Silverado: 29,886
* Honda Accord: 29,120 (2,587 Crosstours)
* Toyota RAV4: 25,781
* Nissan Altima: 24,649
* Ford Fusion: 22,773
* Honda Civic: 22,463
* Ford Focus: 19,500


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Re: Toyota sedang mengalami ujian berat
INCENTIVES MAN !
FortunerMan wrote:Tidak ada yg tau the futuretoyotaman wrote:But today, Toyota finds itself having to recall more than 8 million vehicles
THE FUTURE IS MORE IMPORTANT THAN THE PAST !!!!
yg jelas ini yg present
![]()
![]()
http://blogs.cars.com/kickingtires/2010 ... -2010.html
USA Top 10 Best-Selling Cars: March 2010
* Ford F-Series: 42,514
* Toyota Camry: 36,623
* Toyota Corolla: 29,623
* Chevrolet Silverado: 29,886
* Honda Accord: 29,120 (2,587 Crosstours)
* Toyota RAV4: 25,781
* Nissan Altima: 24,649
* Ford Fusion: 22,773
* Honda Civic: 22,463
* Ford Focus: 19,500
![]()
TOYOTA : The One You Ought To Avoid